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You need to incentivize or encourage them to complete the CTA.Īdd exciting offers that make your recipients feel that they have a great deal at their hands. It is not fair to ask your audience for something and not offer them anything. For example, a car wash service can send postcards to prospects with the name of their cars. They are likely to appreciate your gesture and respond to your postcards.Īpart from the name, you can use other variable tags. Personalization makes people feel special. People are likely to notice and pay attention to postcards with their names on them and ignore the generic ones. They at least carry the first name of the recipient to create a better impact. The best way to accomplish that is personalization.Īll marketing postcards that work are personalized. Make your postcards different and worth noticing. Hence, it is important to stand out from the competition. Remember that even though direct mail receives less competition, Canadians receive a lot of mail almost every week. It depends on your marketing ideas whether your postcards will be saved by your recipients or tossed in the bin. This increases visibility and can drive engagement. They might also share your postcards with their family and friends. With postcards, you give recipients something tangible to remember your brand by. But, that cannot happen with postcard marketing. Have you ever seen an Instagram post with an exciting offer but forgot to save it? Companies lose a lot of potential customers because they forget to save the post for later. Either way, such omnichannel marketing plans can help you get better results. Set up an email drip campaign or run simultaneous social media ads to increase the impact of your campaigns. Since postcard marketing is relatively affordable, you can save your marketing budget and invest in other channels. You can reinforce your message by using postcard marketing along with digital marketing. Postcard Marketing Can Be Combined With Other Channels They add an emotional touch to your communications and create personal bonds.

Postcards have great convincing power as they create a nostalgic effect. They can turn prospects into customers by motivating them to buy from you. Marketing postcards talk about a brand and explain its offerings to prospects. Hence, most people think that postcards are only used for informal communications.īut, do postcards work for marketing? The clear answer to this question is yes. Postcards are an excellent means of communication between individuals and bring them closer. You can work towards increasing it even more by focusing on your copy, design, and offers.Īlso Read: What is The Average Direct Mail Response Rate? Postcards Create a Nostalgic Effect Postcards can get a response rate as high as 4.25%. It also helps if you segment your audience according to your buyer persona. If you use a house mailing list, chances are your response rates will be high. The response rates of direct mail campaigns depend on various things. Postcards Can Produce High Response Rates Postcard marketing companies can help you design eye-catching postcards that cannot be missed. This also increases the chances of recipients reading your postcards. As a result, direct mail has high open and read rates.ĭirect mail postcards too can generate high open rates as they aren’t enveloped. Postcards Have a High Open RateĪbout 42.2% of direct mail recipients go through their mail. They find the postcard design and layout appealing. It is because people like receiving postcards in the mail. Most people stick postcards with impressive backgrounds to their refrigerators. But, there are several more reasons why postcard marketing can take your business to great heights: Postcards are Memorable Their size is small, which cuts down your print and mail costs. As we said above, postcard marketing is your most affordable option.

Postcard costs